Relatively new brands of HUL, such as Closeup, play second fiddle to other legacy brands such as Colgate from Colgate-Palmolive and Vicco.
Trai's latest proposal to cut ad inventory in channels has already prompted some of the leading broadcasters (Zee News being the latest) to cut their total commercial time and increase rates.
First up are two movie channels from STAR and one of these could be launched as soon as the end of next week, according to sources.
Future group has gone premium for the first time with Holii. A bag and accessories brand, it was soft-launched in 2009. The prices begin at Rs 700, with most of the bags costing upwards of Rs 1,800.
In May 2005, Tata Motors had launched the Ace, a small truck of 0.75 tonne. The company had studied the market for three-wheeler goods carriers for a while and had concluded that small transporters were ready to switch to a mini truck.
Consumers have reduced their purchase basket and are clamouring for discounts. It's not a seller's market, finds out an IMRB retail trade confidence survey.
Social networking sites like Twitter, Facebook and Orkut are being increasingly used for promotional activities that engage audiences for a certain activity in an effort to create a buzz and get feedback from the community.
Men in India seem to be in a rush to be the fairer sex.
Havells tries to pep up the low-key electrical products category with new ads.
Tata Sky wants to net the value-conscious consumer willing to pay for it. Will it get enough volumes?
Entrepreneurs are visionaries since they build what has not been built before, says Ram Charan.
Burger giant McDonald's is all set to roll out its latest web delivery initiative.
Naukri.com celebrates the nascent economic recovery by bringing back the demon boss.
More than a hundred years ago, Hindustan Unilever launched a soap called Lifebuoy in India.
Mobile telephony service provider Aircel is taking the philanthropic path.
Ramesh Chauhan's Bisleri comes out with a new brand of natural mineral water sourced from a spring in Uttarakhand to take on Tata Tea's Himalayan.
Set to be unveiled at the Auto Expo in New Delhi, it is likely to be priced below Rs 400,000, and will come with air-conditioning and the option to choose from six colours.
Tata aims to create disruption in the water purifier market with the low-priced Swach.
Though popular abroad, companies in India seem to have just woken up to the virtues of 'roadblocks'. Consider this: a fortnight back, German car maker Volkwagen 'blocked' Times of India, the largest national English daily.
While pay-per-second tariff plans seem attractive, there's a lot you need to know before switching over.
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